My take is that complexity usually deserves clarity, not simplification. The people
I design for are backup administrators, solution architects, and infrastructure
teams managing workloads across highly regulated industries. They need depth and
control. My job is to give that depth the right structure: the hierarchy, the
defaults, the scaffolding, so both expert and novice users can move fast without
getting lost.
What I'm most proud of professionally is when design changes what gets built,
not just how it looks. That kind of influence rarely comes from the Figma file
alone. It comes from first-hand research that uncovers the right problems,
facilitation that gets the right people in the room, and advocacy that makes
user evidence impossible to ignore. I've been able to do just that with
Backup and Recovery.
Design as advocacy
The clearest example: during Backup & Recovery's development, the initial
architecture required customers to provision and maintain a SaaS Connector.
That's additional infrastructure tacked onto a product that was supposed to be
fully managed. It contradicted the entire value proposition.
I ran 9 sponsor-user engagements with enterprises including BNPP (Paris),
American Airlines, and QAD. The feedback was direct. From the BNPP workshop
during Backup & Recovery:
" We do not want to manage another piece of infrastructure for a managed service.
That sentiment came up across three separate QAD sessions too. I compiled
11 themes and 43 key insights, then presented the findings across IBM and
our vendor. 233 stakeholders total. The architecture changed. The SaaS Connector
was replaced with a Gateway Agent that installs directly on customer workloads,
no extra infrastructure required. Setup complexity dropped by 50%.
The path
I started at SCAD, where my team built
222 Solutions, a
far-UVC sanitization system for rideshare drivers that won the
2021 Indigo Design Award (Gold). That project taught me that
great design means understanding why something matters before deciding how it
should work.
At IBM, I led UX on Databunker (the greenfield vision
that defined the platform) and Backup & Recovery (end-to-end execution
to GA across 5 global regions), a product projected at $11M in first-year revenue.
I facilitated workshops across IBM and our vendor and ran research with Fortune 500 clients.
The work influenced the roadmap in ways that show up in the shipped product, not just the design file.
Outside of IBM, I mentor student design teams. One of those teams took
1st place at the 2025 Student Service Design Challenge.
I'm looking for the next product that deserves this kind of work.
"I believe great design happens when you understand the problem deeply,
challenge the assumptions, and obsess over the details."